Adi Dassler’s Workshop

The rich (and little known) history of the iconic German brand as told through stop frame animation. Most people have heard of adidas but few have heard of Adi Dassler, the man, and the global sports giant’s humble beginnings. His life’s mission was was to help athletes improve by building them better equipment. This film was the headline piece to launch the adidas Originals global integrated campaign: Celebrate Originality

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Watch the film

Directed by Martin Krejci for Stink. Original score performed by the Prague Symphony Orchestra and beats by Xavier Mosely in NYC. (Chief Xcel of Blackaliscious)

On set at Animation People Studios, Prague:

We were given access to the archives at the adidas headquarters in Herzo, Germany and able to document Adi’s original workshop which is preserved there. The set was based  on the real workshop with 100% accuracy. Built by Czech craftsman at 3:1 scale.

Behind the Workshop

A look into the stop frame process and an interview with Martin Krejci.

Digital

The FWA site of the day winning piece was able to give a deeper level of content and the Facebook group of Celebrate Originality enabled fans to contribute their own “Originals”.

Print

Adam Broomberg and Oliver Chanarin (ex editors of Colors magazine) documented the process and shot the print campaign.

Press