adidas 365

Project: an identity system developed for a product range designed to keep you training in all conditions, whatever the weather. Working with designer Yomar Augusto.

Colour System

We created a character who is always running, always training to get better. This is the mark for the overall range which is made up of Climacool (light blue) which keeps you cool in all conditions, Climawarm (magenta) which does the opposite, keeping you warm in cool conditions, Climaproof (dark blue) which protects you in rain or stormy conditions & Climalight (green) for comfort.

Posters

Retail

Working with Adidas meant showing how the designs worked at retail as close as possible to finished, using 3-D renderings.

Animation storyboard

A proposal for short films and a digital game experience where the character would run through an ever-changing landscape being challenged by all kinds of weather and having to switch  his running gear from the 365 product suite to make it through included building the landscapes.

design process

Early sketch of the idea and initial designs before introducing the character.