Happy Socks

The Swedish sock brands mission is “to spread happiness by turning an everyday essential into a colourful design piece”. They asked us to do their European Christmas campaign so we looked to the sock patterns to inspire making these installations to brighten up the dark Scandinavian winter.

Print / photography

Photographed by Emil Larson and sets by Ellinor Ecklund both at Adamsky, Stockholm.

Outdoor

My initial sketches before going to set design